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A Manifesto for a New Year
Well, maybe. We went to Melbourne for the usual family
Christmas and that also gave me a chance to do a long stint
in the magazine section of
Borders. I stalked back and forth, sat and read, picked
up copies to buy, and put them back down. It was depressing
because of the sameness and the realisation that recipe
driven seems like the only content approach (and you know
how I feel about that). One of the magazines I always pick
up and often buy is Waitrose Food Illustrated. In the issue
was their
WFI Manifesto, a creditable summation of what matters as
we shop and eat at home or eat out. It's all online so
please have a look at it.
I'm not sure that the 'Love your Food' message is more than
a hook, it's certainly not reinforced in the list but other
than a feeling of the nanny telling me what to do, it's
worth your reading attention.
And there's some lighter moments. There's a less serious
rule that says 'it's ok to steal food of someone else's
plate' which doesn't refer to the third world. I'd have
worded it differently, "when you're the cook and you're
carving the roast or scraping the pan, it's ok to sneak the
best crunchy bit for yourself".
I already love my food but reading this from a UK food
distributor/ supermarket (Waitrose, Tesco and Sainsbury's
are the biggies in the UK) you would hope this was editorial
confirmation of a management approach. It would a real
change if adopted by others. Especially here.
Fred Harden. 8
January'09
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